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Transforming Retail Excellence with StoreScript© across 100+ stores

Customer Profile

One of India's leading shop-in-shop retail brands, which is part of a large and diverse conglomerate.

Challenges Faced

They faced a series of operational challenges across their network of stores.

Existing system had accuracy issues, compromising operational insights.
Manual staff counting led to resource management inefficiencies and inaccuracies.
Desire to enhance analytical capabilities for better customer behaviour and market trend understanding.
Costly and device-dependent solution posed financial burden.
Solution Offered

To address these challenges, a robust and cost-effective solution was deployed:

Implemented advanced customer entry system with staff auto-exclusion for real-time footfall data.
Integrated gender demographics and accurate exit tracking for comprehensive store traffic insights.
Conducted successful queue management pilot to improve the customer experience.
Introduced intuitive browser-based dashboards for easy data access.
Benefits Realized

The deployment of StoreScript© resulted in a range of significant benefits:

Enhanced marketing campaign evaluation for competitive advantage and optimized ROI.
Night processing ensured data integrity, preventing data loss.
Real-time automated dashboards provided accurate footfall vs. conversion insights for prompt decisions.
StoreScript© implemented with low capital expenditure, utilizing existing CCTV infrastructure.

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